Digital Marketing Assistant EMEA

Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. We are looking for an experienced Digital Marketing Assistant to join the EMEA digital team to manage the 360° online support plan for new product launches and support web enhancements across the online user journey.

Requirements

• Manage the 360° online support plan for new product launches including landing page development and asset creation for newsletters, social media & paid advertising
• Support web enhancements across the online user journey
• Support the development of new e-commerce functionality online
• Execute a comprehensive performance-media strategy across programmatic, display, paid social, video, and mobile advertising tactics to drives business results
• Monitor SEO activity and the impact of media campaigns to implement recommendations to increase performance
• Regular reporting, tracking & measurement of online activity & campaigns (Google Analytics, Google Tag Manager, Google Search Console, Data Studio) to create monthly/quarterly/yearly reports
• Support digital asset creation, including animations, graphics and involvement with photography and video production
• Maintain a strong relationship with the European marketing teams, working with them to create effective solutions and support with local implementations
• Liaise with product management teams to develop the most effective online support plan for their products
• Independent management of projects with external marketing agencies from brief creation, to budget management and asset delivery
• Assist in the organizing of promotional events, including Pan-European customer conference and attend them to facilitate their success