Directeur(trice), Stratégie et performance des campagnes marketing

Tecsys is seeking a Director, Marketing Strategy and Campaign Performance to define the strategic direction, operational model, and performance standards for the marketing campaigns function.

Requirements

• Define the long-term vision, strategic framework, and success criteria for Tecsys' marketing campaigns.
• Establish guidelines for the mix of inbound/outbound, audience strategy, and channel choice.
• Define standards for campaign planning, launch, measurement, and evaluation.
• Measure success based on contribution to pipeline and revenue, not just the number of leads.
• Collaborate with Product Marketing, Digital Marketing, Sales, SDR, Customer Relations, and RP/Events teams.