CRM Manager (Braze Expert)

The CRM Manager (Braze Expert) will lead the delivery of the CRM program across the Americas/EMEA/LAC/APAC region, driving strategic initiatives on a global scale. The role involves collaborating with stakeholders worldwide, taking full ownership of the Americas CRM landscape, and providing direct line management to team members as required.

Requirements

• Significant experience as a CRM Manager with a deep understanding of core CRM principles
• Proven line management experience
• Extensive experience with Email Service Providers (ESPs), including creating and reviewing complex segmentation queries
• Minimum 2 years of experience with Braze
• Strong customer-centric mindset, covering campaign creation, lifecycle optimization, test & learn methodology, KPI definition, and reporting
• Excellent data and analytical skills, with the ability to interpret insights and provide actionable recommendations
• Proven track record in managing end-to-end CRM programs and email marketing processes
• Expertise in CRM principles, email marketing, and customer lifecycle management
• Demonstrated ability to drive measurable improvements in campaign effectiveness and KPIs
• Ability to define, implement, and promote best practices in CRM and email marketing
• Strong project management, communication, and analytical skills
• Experience collaborating with global stakeholders and managing relationships with email service providers
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Benefits

• Extended Health, Dental, Vision
• Employee Assistance and mental wellness resources
• Travel offers from a variety of sources
• 3 extra float days after 3 years of work
• One month off, fully paid sabbatical every 5 years of work
• Full catalogue of learning modules
• Discount on Pet Insurance
• Working Holidays