The Senior Manager, Email Strategy & CRM leads all aspects of TerraCycle’s email channel, aiming to turn one-time buyers into lifelong customers, cross-selling, increasing customer lifetime value (LTV), and reducing churn.
Requirements
- 4+ years in CRM, lifecycle marketing, or retention marketing, with at least 2 years in a leadership/management role.
- Deep expertise with enterprise-level ESPs/CDPs (e.g., Hubspot or Klaviyo).
- Analytical Skills: Comfortable working with large datasets, and ability to teach staff how to construct relevant and actionable analyses.
- Strategic Thinking: Proven track record of scaling a CRM program that significantly moved the needle on retention and LTV.
- Communication: Ability to translate complex data insights into actionable marketing strategies for executive stakeholders.
Benefits
- Medical, Dental, Vision, Life, AD&D insurance
- 401(k) plan with company match
- 22 PTO + 2 VTO + 9 paid holidays per year
- Hybrid work schedule
- Year-round Flex Fridays
- Catered vegetarian lunch available in the office M-F
- Casual office environment