We are seeking a Head of Brand Marketing to lead and evolve TextNow's presence across paid, earned, and owned channels. The ideal candidate will have 8-12 years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact.
Requirements
- Lead Brand Platform Stewardship
- Own and evolve TextNow's brand positioning and messaging architecture
- Champion cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
- Serve as primary steward of TextNow's brand narrative
- Drive Integrated Campaign Leadership
- Lead cross channel execution of brand campaigns
- Define brand media channel strategy and investment approach
- Drive integrated planning across paid, earned, and owned channels
- Build Cultural Relevance
- Show up meaningfully in the spaces where our audience already lives, works, and creates
- Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
- Lead Agencies and External Partners
- Own day to day management of creative, media, PR, influencer, and production partners
- Evaluate agency performance and evolve roster as needed
- Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
- Strengthen Cross Functional Integration
- Establish a strong operating partnership with Creative Services
- Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
- Align with Product and Product Marketing on roadmap storytelling and feature sequencing
- Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
- Own Measurement and Optimization
- Operationalize a brand measurement framework across health, behavior, and efficiency metrics
- Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
- Drive measurable improvements in brand awareness, trust, and cultural relevance over time
Benefits
- Free phone service
- Strong work life blend
- Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
