Manager, Alcohol, Jack & Coke and Others
The Coca-Cola CompanyJapan
Posted March 31, 2026
Full Time
About the Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners. If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference. Learn more at: www.coca-colacompany.com/careers
Job Description
Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal.
Requirements
- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
- Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
- Oversee the development and distribution of marketing materials.
- Ensure customer experience is in line with brand image and strategy.
- Monitor the effectiveness of marketing campaigns & tactics.
- Has accountability for ongoing activities, may lead processes or project steps within a broader project.
- As an individual contributor, acts as an established and productive professional working independently with limited supervision.
- Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.
Benefits
- Exposure to World Class Leaders
- Career Development
- Agile Work Environment