Senior Manager, Brand Management, Juice
The Coca-Cola CompanyShanghai, Shanghai, China
Posted April 14, 2026
Full Time
About the Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference. We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners. If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference. Learn more at: www.coca-colacompany.com/careers
Job Description
The Senior Manager, Brand Management role is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature.
Requirements
- Bachelor’s degree in Marketing, Communications or Business
- A minimum of 6 years of experience in brand management
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- Knowledge of the creative brief development process. Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Benefits
- Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
- Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
- International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.