Paid Media Specialist

Paid Media Specialist position available at a leading omni-channel retailer in Central and Eastern Europe. Responsibilities include creating and managing paid advertising campaigns, collaborating with content creators, and analyzing campaign performance.

Requirements

• Creates, launches, and manages paid advertising campaigns on platforms such as Facebook, Instagram, and Google using Ads Manager.
• Defines and optimizes targeted audiences by using demographic data, interests, and behaviors to achieve the most effective advertising.
• Collaborates with content creators to develop persuasive ad copy, visual elements, and videos for paid campaigns.
• Plans, allocates, and manages advertising budgets, optimizing spending to maximize return on investment (ROI).
• Continuously analyzes campaign performance by monitoring key indicators such as CTR, CPC, CPA, and ROAS through Ads Manager.
• Prepares detailed weekly reports on campaign performance and proposes strategies for further optimization.
• Ensures that all advertisements comply with platform guidelines and policies to avoid account restrictions or penalties.
• Coordinates with the Graphic Design and Post-Production teams by requesting the necessary marketing materials in advance for campaigns.
• Performs any other reasonable duties in accordance with their qualifications and experience, as required by the E-Commerce Manager or company needs.