The Humane League is seeking a Digital Advertising Lead to lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. The successful candidate will be responsible for implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising.
Requirements
- Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google
- Hands-on expertise with Meta Ads Manager and other digital advertising platforms
- Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively
- Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences
- Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns
Benefits
- Full medical coverage
- Optional dental and vision packages
- Paid sick leave
- 401(k) retirement plan with matching
- Pet care & Rx discount plans
- Working from home
- Up to 16 weeks of paid parental leave for eligible employees
- Wellness benefits
- Paid holidays
- Flexible vacation time
- Professional development