Digital Advertising Lead

The Humane League is seeking a Digital Advertising Lead to lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. The successful candidate will be responsible for implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising.

Requirements

• Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google
• Hands-on expertise with Meta Ads Manager and other digital advertising platforms
• Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively
• Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences
• Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns

Benefits

• Full medical coverage
• Optional dental and vision packages
• Paid sick leave
• 401(k) retirement plan with matching
• Pet care & Rx discount plans
• Working from home
• Up to 16 weeks of paid parental leave for eligible employees
• Wellness benefits
• Paid holidays
• Flexible vacation time
• Professional development