Brand Manager

The Brand Manager is a high-impact role responsible for driving the growth and performance of the core bagged tea portfolio. Operating with a General Manager mindset, this role owns portfolio performance and partners closely with the Brand Director to develop annual brand plans and support the ongoing evolution of brand positioning and architecture.

Requirements

• BS in Marketing, MBA preferred
• 6-8 years of progressive CPG brand management experience
• Ideally 2 years in a traditional CPG environment and additional 2 years experience at a smaller enterprise
• Strong financial and business acumen, with the ability to make trade-off decisions across pricing, promotion and marketing investment
• Proven ability to prioritize competing initiatives and allocate resources toward the highest impact opportunities
• Experience contributing meaningfully to annual planning cycles
• Strong analytical capability: experience with syndicated data (SPINS preferred)
• Experience leading complex cross-functional initiatives without formal authority
• Consumer-centric mindset with the ability to translate insights into compelling programs
• Experience partnering closely with Sales across major distribution channels
• Excellent presentation and influencing skills
• Comfort operating in fast-changing, growth-oriented environments
• Natural & organic / mission-driven brand experience preferred

Benefits

• Paid Time Off
• 401k Matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance