Director of Acquisition
Trafilea Tech E-commerce GroupUnited States
Posted December 2, 2025
Full Time
About the Company
Shapermint is one of North America's leading DTC shapewear and intimates brands, trusted by millions of women for its comfort-first designs, inclusive fit, and empowering mission.
Job Description
Shapermint is hiring a Director of Acquisition to lead customer growth for a $500M+ DTC brand with over $100M in annual media spend. The role involves owning performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets.
Requirements
- 10+ years in performance marketing or acquisition roles.
- Proven experience scaling direct response products (not just managing campaigns).
- Managed $50M+ annual ad spend with clear allocation and testing logic.
- Strong creative strategy skills with ability to define angles, hooks, and offers.
- Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance
- Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO).
- Experience leading 5-6+ senior growth or performance managers.
- Background in DTC, performance marketing, affiliate, or direct response environments.
- Proven ability to sell individual products or bundles (not only catalog or marketplace models).
- Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales).
