Marketing Data Analyst - Growth Marketing & Data Analytics

Marketing Data Analyst position for a high-impact organization, responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok.

Requirements

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
• Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
• Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability.
• Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget.
• Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

Benefits

• 100% Remote Work
• Highly Competitive USD Pay
• Paid Time Off
• Work with Autonomy