UKG is seeking a Lead Product Marketing Manager to lead go-to-market strategy, positioning, and commercialization across our OneView global payroll product portfolio.
Requirements
- Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments.
- Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation.
- Partner on customer journey mapping initiatives across buyer and user personas.
- Act as a senior “voice of the customer” by synthesizing field and customer feedback to shape roadmap strategy.
- Conduct opportunity sizing and whitespace analyses to guide investment priorities.
- Own product value proposition development across a portfolio or major market segment.
- Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging.
- Drive the company’s differentiation strategy versus competitors and parity plays.
- Build compelling narratives that tie product capabilities to customer business outcomes.
- Lead end-to-end commercialization efforts, from launch planning to adoption measurement, across multiple products or segments.
- Partner with Pricing and GTM leadership to drive monetization strategies, packaging, and feature tiering.
- Experiment with and scale new GTM motions (e.g., product-led, usage-based, or hybrid approaches).
- Influence international GTM prioritization and support expansion strategies.
- Define and track impact metrics, ensuring launches translate into measurable business outcomes.
- Act as a senior advisor to Product Management, shaping long-term roadmap direction.
- Translate customer, competitive, and market insights into actionable product and sales strategies.
- Influence sales strategy, packaging, and GTM motions based on win/loss and market analysis.
- Mentor and guide junior product marketing team members, fostering growth and alignment.
Benefits
- Short-term incentive
- Long-term incentive
- Comprehensive benefits
