We are looking for a Context Director to join Translation, an award-winning independent creative solutions company. This role will lead integrated communications and cultural strategy across all McDonald's AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems.
Requirements
- Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships
- Strong command of audience strategy, channel role definition, and reach/frequency implications
- Ability to translate cultural research and data into clear, commercially grounded recommendations
- Deep fluency in African-American consumer dynamics, subcultures, and media behaviors
- Expertise evaluating media partners and partnerships using audience fit, indexing, and performance signals
- Executive-level presentation and stakeholder management skills
- Operational discipline within complex, matrixed, multi-agency systems
- Strong casting judgment across talent, influencers, and internal team configurations
- Ability to balance innovation with business practicality and investment realities
Benefits
- 401(k) match
- bonus
- stock options