Marketing Manager (Growth & Innovation)

This is a genuinely exciting opportunity for a strategically minded professional to shape how Northumbria University grows its student recruitment in an increasingly competitive market. As Marketing Manager (Growth and Innovation), you'll develop sophisticated growth strategies using data, strategy, and action, turning insight into decisions that directly influence where and how we recruit. You'll be responsible for horizon scanning the sector to monitor financial packages, product launches, recruitment strategies, and emerging tactics, producing timely briefings that keep Northumbria one step ahead.

Requirements

• Develop sophisticated growth strategies using propensity modelling, predictive analytics, and high-value audience segmentation
• Conduct detailed funnel analysis disaggregated by source code, regionality, programme type and demographics
• Build and present business cases for strategic initiatives to senior leadership
• Lead on innovation, identifying opportunities to apply AI, automation, and emerging technology to improve both recruitment efficiency and applicant experience
• Lead annual cycle reviews for focus programmes, developing growth strategies that bring together marketing promotion, applicant experience, and competitive positioning

Benefits

• Excellent pension schemes
• Flexible working
• Generous holiday entitlement