Digital Marketing Specialist
VerifoneBucharest, Romania
Posted October 10, 2025
Full Time
About the Company
Verifone is the world's leading provider of global electronic payment solutions, offering a comprehensive platform that includes devices, applications, services, and acquiring capabilities. With an open ecosystem of over 2,500 integrations and four decades of payments expertise, Verifone simplifies complex transactions across all channels, enabling growth for merchants, fintech companies, and financial institutions worldwide. Operating in 165 countries and processing $8 billion annually, Verifone's commitment to payment security and mobile digital media ensures that payments are not a barrier but a catalyst for business expansion.
Job Description
Verifone is seeking a highly analytical and creative Digital Marketing Specialist to accelerate global growth through performance-driven campaigns. The role involves optimizing digital marketing strategies across paid and organic channels, driving qualified traffic, lead generation, and revenue. The ideal candidate will blend strategic thinking with technical expertise and collaborate with cross-functional teams.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum 5 years of proven experience in performance marketing, PPC, and SEO within a B2B or SaaS environment
- Deep hands-on experience with platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing, and other digital channels
- Advanced understanding of ABM strategy and tools (Demandbase, 6sense, or similar)
- Strong knowledge of search engine algorithms, AI-driven ad optimization, and web analytics
- Proficiency in Google Analytics, Tag Manager, and conversion tracking tools
- Excellent copywriting skills, creativity, and understanding of user experience
- Proactive, results-oriented professional with strong project management and organizational abilities
- Fluent in English (both written and verbal)
Benefits
- Competitive compensation
- Growth opportunities
- Supportive work environment
- Diversity and inclusion
