Analytics Lead

Viral Nation is seeking an Analytics Lead to leverage data to drive informed decision-making for clients and the company. As an expert storyteller, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both client and company strategy.

Requirements

• Serve as a senior analytics partner to account, strategy, and executive stakeholders
• Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions
• Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners
• Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling

Benefits

• Performance-led compensation
• Regular performance reviews and check-ins to ensure alignment with role expectations and impact