Vice President, Channel & Integrated Marketing – Private Wealth Solutions
Vista Equity PartnersNew York, New York, United States
Posted December 10, 2023
175000 - 275000 USD year
Full Time
About the Company
Vista Equity Partners is a leading global technology investor specializing in software. The firm leverages private equity, private credit, and alternative investments to deliver differentiated returns through its proprietary approach. Vista actively partners with mission-critical software companies, driving innovation and operational excellence using transformative technologies like generative AI.
Job Description
Join the Private Wealth Solutions (PWS) Marketing team at Vista Equity Partners to build a brand new digital engagement strategy and scale lead generation for the Private Wealth business.
Requirements
- 10+ years of experience in integrated marketing, digital marketing, or channel marketing
- Bachelor's degree required
- Deep expertise in marketing automation platforms, CRM systems, digital workflow design, and multi-channel orchestration
- Demonstrated ability to design and execute sophisticated digital journeys with segmentation, triggers, and personalized content at scale
- Experience leading agile marketing teams and facilitating agile ceremonies
- Strong strategic and analytical skills with an ability to interpret data, identify insights, and connect marketing activities to business outcomes
Benefits
- Annual cash bonus
- Comprehensive benefits package
