CRM Automation Specialist

As our new CRM Automation Specialist, you will play a key role in strengthening Voi’s lifecycle marketing and driving long-term customer engagement, conversion, and retention. You will identify opportunities across the customer journey, then turn them into automated CRM programmes that scale with Braze as your main playground.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or marketing automation
• Hands-on experience building lifecycle journeys in Braze or a similar CRM platform
• Working knowledge of SQL and the ability to independently analyse lifecycle data and campaign performance
• Experience designing, running, and evaluating A/B tests
• Strong understanding of lifecycle marketing strategies (onboarding, engagement, upsell, retention)
• Experience building automated CRM journeys and scalable campaign structures
• Confidence working with CRM data structures: user attributes, events, triggers, and segmentation logic

Benefits

• Unlimited free Voi rides
• Dog-friendly office
• Employee options programme