As our new CRM Automation Specialist, you will play a key role in strengthening Voi’s lifecycle marketing and driving long-term customer engagement, conversion, and retention. You will identify opportunities across the customer journey, then turn them into automated CRM programmes that scale with Braze as your main playground.
Requirements
- 3+ years of experience in CRM, lifecycle marketing, or marketing automation
- Hands-on experience building lifecycle journeys in Braze or a similar CRM platform
- Working knowledge of SQL and the ability to independently analyse lifecycle data and campaign performance
- Experience designing, running, and evaluating A/B tests
- Strong understanding of lifecycle marketing strategies (onboarding, engagement, upsell, retention)
- Experience building automated CRM journeys and scalable campaign structures
- Confidence working with CRM data structures: user attributes, events, triggers, and segmentation logic
Benefits
- Unlimited free Voi rides
- Dog-friendly office
- Employee options programme