CRM Automation Specialist - Full-Time

As a CRM Automation Specialist at Voi, you will strengthen our lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention across our markets.

Requirements

• 3+ years’ experience in CRM, lifecycle marketing, or marketing automation in a B2C environment.
• Hands-on experience building lifecycle journeys in Braze or a comparable CRM platform.
• Working knowledge of SQL and confidence in analysing lifecycle data and campaign performance independently.
• Experience designing, running, and evaluating A/B tests, including an understanding of experimentation methodology and statistical significance.
• Strong understanding of lifecycle strategies such as onboarding, engagement, upsell, and retention.
• Proven experience building automated CRM journeys and scalable campaign structures.
• Comfortable working with CRM data structures, including user attributes, events, triggers, and segmentation logic.
• Strong analytical thinking, problem-solving, organisation, and prioritisation skills, with the ability to manage multiple campaigns and dependencies.

Benefits

• Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups.
• Get “skin in the game” through our employee options programme.
• Enjoy unlimited free Voi rides and a dog-friendly office.
• Work together with inspiring, motivated, and fun colleagues towards a common goal.
• Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution.