Marketing & Media Analytics​

The Marketing & Media Analytics role is responsible for tracking, analyzing, and reporting on the performance of marketing and media activities across the full-funnel, and optimizing the Marketing Media Mix (MMM) by providing actionable insights.

Requirements

• Drive digital marketing and media analytics
• Implement and maintain data foundation
• Monitor, analyze, and evaluate campaign effectiveness
• Translate analysis into actionable insights and recommendations
• Own reporting and follow up of KPIs
• Support campaign planning through data driven forecasts
• Align closely with relevant teams and stakeholders
• Drive efficiency and scalability within marketing and media analytics