Head of Marketing

We're looking for a Head of Marketing who is strategic and execution-oriented to drive sustainable growth as we scale in Mali, and make Africa the first cashless continent.

Requirements

• Degree in relevant fields (marketing, communication, sales, business development, management...)
• At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership
• Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact
• Experience managing significant marketing budgets and demonstrating strong ROI discipline
• Fluent in French, English
• Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition
• Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product...)
• Lead marketing planning, including budget, resource allocation, and ROI accountability
• Work closely with the group marketing team to align growth, product and brand strategies for your market with global direction
• Lead and supervise full-funnel campaigns for Mali across ATL, BTL, and Social Media
• Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment
• Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance)

Benefits

• Generous health insurance
• Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
• Subsidized childcare
• Airtime reimbursement
• Free food
• Beautiful office space