Director of Growth Marketing

Westcliff University is seeking a Director of Growth Marketing to lead digital lead generation and performance marketing strategy across all programs and campuses. The successful candidate will be a strategic thinker who can also roll up their sleeves and make things happen.

Requirements

• Lead Westcliff's digital marketing and lead-generation strategy across programs and campuses
• Oversee SEO, paid media, analytics, and conversion performance
• Partner with agencies and cross-functional teams to ensure marketing investments translate into enrollment growth
• Support a data-driven culture within the marketing team and continuously optimize campaigns for ROI
• Contribute to shaping the digital marketing framework that will scale Westcliff's growth
• Ensure compliance with higher education marketing regulations and brand standards
• Leverage PowerBI, GA4, GSC, and other platforms to drive data-informed decisions
• Translate campaign insights into actionable recommendations for leadership
• Stay ahead of digital marketing trends, with emphasis on AI-driven optimization and automation
• Proactively identify and test new growth opportunities in digital channels and tools
• Foster a culture of experimentation, speed, and accountability within the team

Benefits

• Hybrid flexibility
• Creative and collaborative culture
• Chance to make a measurable impact in higher ed marketing innovation