Senior Marketing Analyst, Salt Lake City, UT

The Senior Marketing Analyst role is responsible for delivering insights and analysis to support a high-growth marketing department. The individual will work with digital analytics tools like Adobe Analytics and Hotjar to understand how prospective students interact with WGU sites.

Requirements

• Experience in data analysis and storytelling
• Experience distilling complex analysis to key findings and recommendations
• Experience utilizing data to understand root-causes, trends, and opportunities (2+ years)
• Experience creating reports, analysis and insights to support marketing operations and strategy (2+ years)
• Experience defining and scoping quantitative analysis with a variety of stakeholders (2+ years)
• Experience with Adobe Analytics analysis, administration, and reporting (2+ years)
• Experience with marketing and advertising specific data sets including online marketing data and web analytics (2+ years)
• B.A or B.S in marketing, management, business, or related field

Benefits

• Medical, dental, vision, telehealth and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off
• Flexible paid sick time
• 11 paid holidays
• 12 weeks of parental leave