Marketing Personalization Manager, Salt Lake City, UT

The Personalization Manager leads audience level personalization across the WGU marketing experience to increase positive user behavior, up to application.

Requirements

• Develop and execute a comprehensive personalization strategy that optimizes individual marketing touchpoints as connected parts of a broader student journey
• Collaborate with internal teams to develop personalized content and messaging
• Review user behavior analytics to discover personalization opportunities and evaluate performance of personalization campaigns

Benefits

• Medical, dental, vision, telehealth and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off
• Flexible paid sick time
• 11 paid holidays
• Up to 12 weeks of parental leave