Conversion Rate Optimization Specialist, Salt Lake City, UT
Western Governors UniversitySalt Lake City, Utah, United States
Posted April 10, 2026
60300 - 90500 USD
Full Time
About the Company
WGU is a non-profit, competency-based online university committed to expanding access to higher education through online degree programs.
Job Description
We are looking for a talented leader in conversion rate optimization of customer journeys throughout WGU’s web strategy.
Requirements
- Work with teams producing content and ensure goals are established and best practices are followed
- Monitor content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics
- Understand the customer journey and categorize page purposes based on that journey
- Collaborate with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression
- Monitor page analytics and work with analytics team to understand users and their behaviors
- Optimize current pages as well as approving future pages and their purposes
Benefits
- bonuses
- medical, dental, vision, telehealth and mental healthcare
- health savings account and flexible spending account
- basic and voluntary life insurance
- disability coverage
- accident, critical illness and hospital indemnity supplemental coverages
- legal and identity theft coverage
- retirement savings plan
- wellbeing program
- discounted WGU tuition
- flexible paid time off for rest and relaxation with no need for accrual
- flexible paid sick time with no need for accrual
- 11 paid holidays
- up to 12 weeks of parental leave
