Senior Lead, Country Marketing (North America)
WhoopBoston, Massachusetts, United States
Posted February 9, 2026
130000 - 170000 USD
Full Time
About the Company
WHOOP is a leading wearable technology company offering comprehensive health and wellness solutions. Their core services include benchmarking tools, sleep monitoring, mental health support, and digital health programs designed to enhance individual and team performance. WHOOP distinguishes itself through its advanced wearable devices and data-driven insights aimed at improving overall well-being and longevity.
Job Description
WHOOP is seeking a Senior Lead, Country Marketing - North America to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth.
Requirements
- 7+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands
- Deep understanding of the U.S. market with demonstrated cultural fluency and insight into consumer behavior
- Proven experience across influencer marketing, media planning, and brand partnerships
- Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions
- Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence
- Strong project leadership skills with the ability to operate independently and manage multiple priorities
- Demonstrated passion for performance, wellness, and WHOOP's mission
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks
Benefits
- Generous equity package
- Competitive base salary