Senior Manager, CRM & Loyalty
WINDSOR FASHIONS LLCSanta Fe Springs, California, United States
Posted February 5, 2026
115000 - 130000
About the Company
Windsor Fashions LLC is a family‑owned apparel retailer that has served women for over eight decades, offering a curated selection of contemporary and classic styles designed to make every customer feel confident and beautiful. With more than 350 physical stores and a robust online platform, Windsor provides personalized styling experiences for life’s milestones—from first dances to weddings and career moments. The brand’s enduring commitment to accessibility, timeless elegance, and a service‑oriented culture sets it apart in the competitive fashion market. Windsor’s legacy of combining heritage with modern trends positions it as a trusted partner for women seeking both style and confidence.
Job Description
The Senior Manager, CRM & Loyalty is a strategic and hands-on leader responsible for owning Windsor’s customer lifecycle marketing and loyalty strategy. This role will lead a team of three lifecycle marketers and play a critical role in shaping how Windsor acquires, engages, retains, and grows customers across channels.
Requirements
- 5+ years of experience in CRM, lifecycle marketing, or database marketing roles
- Proven success building, scaling, and optimizing lifecycle programs across acquisition, onboarding, retention, promotions, and win-back
- Strong background in segmentation strategy, CRM infrastructure, personalization, and lifecycle roadmap planning
- Demonstrated experience developing, managing, and growing loyalty programs (omni-channel experience strongly preferred)
- Advanced analytical skills with the ability to synthesize complex data into clear insights and recommendations
- Proven ability to translate strategy into executable plans and drive programs to completion
- Experience executing and measuring email, SMS, and app push campaigns
- Track record of identifying and testing new growth opportunities tied to company goals
- Bachelor’s degree in Marketing or a related field preferred
- 4+ years leading lifecycle marketing planning, CRM roadmaps, analytics, email, and loyalty programs
- Experience in omnichannel and DTC industries (retail and/or fashion strongly preferred)
- Demonstrated ability to partner with IT on database and CRM development initiatives
- Experience with data and reporting tools (e.g., Alteryx, Tableau, BI)
- Hands-on experience with ESPs (Listrak a plus)
- Working knowledge of SQL and JavaScript; familiarity with HTML and Photoshop
- Proficiency in Microsoft and Google productivity tools
- Strong storytelling skills with the ability to present insights and recommendations to senior leadership
- Executive presence with a collaborative, relationship-driven leadership style
