Director, Growth Marketing

Role Overview

As the Director of Growth Marketing at Blue Apron, you will be the primary architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of 'hands-on-the-keys' technical expertise and high-level strategic vision.

What You Will Do

Manage the end-to-end marketing budget, strategically allocate capital across Paid Social, Search, Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets. Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing.

Why It Might Be a Fit

You will be responsible for leading the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale. You will also oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures.

Requirements

• 8+ years in performance/growth marketing
• 3 years in a leadership role within a high-growth DTC or e-commerce environment
• Experience with subscription-based businesses is a major plus
• Proficiency in SQL, Tableau, or Looker is highly preferred

Benefits

• Competitive salary package
• Equity
• 401K
• Multiple medical, dental, and vision plans
• Other benefits and perks not listed