
Job description
As the Director of Growth Marketing at Blue Apron, you will be the primary architect of our growth engine. You will own the full marketing budget, overseeing a diversified mix of direct response and brand-building channels. This is a high-visibility leadership role that requires a rare blend of 'hands-on-the-keys' technical expertise and high-level strategic vision.
Manage the end-to-end marketing budget, strategically allocate capital across Paid Social, Search, Affiliate, TV/OTT, OOH, and Direct Mail to hit aggressive CAC and LTV targets. Own the relationship with our data team to manage Media Mix Modeling (MMM) and incrementality testing.
You will be responsible for leading the charge in using AI tools to accelerate creative testing, automate bidding workflows, and personalize messaging at scale. You will also oversee a continuous cycle of A/B and multivariate testing across creative assets, landing pages, and offer structures.
Company

Healthcare • Education
Wonder: A Confident Living Company provides therapeutic support services for pre-teens, adolescents, young adults, and their families. We focus on helping clients develop life skills, enhance communication within families and peer groups, and achieve goals in school, vocation, personal growth, and community engagement through direct advocacy or coaching.
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Wonder: A Confident Living Company

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