World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. The AD, Digital Engagement will be responsible for driving digital engagement through strategies, tactics, and tools to support WESâ vision, mission, strategic priorities and influence goals.
Requirements
- Bachelorâs degree in a relevant field.
- 5+ years of experience in progressively senior digital marketing and engagement roles within the US and/or Canada.
- Proven ability to become a trusted advisor to business leaders and other influencers at all organizational levels, based on subject matter expertise and collaborative leadership style.
- Creative, strategic thinker with a passion for WESâ work and a passion for digital engagement.
- Proven track record of developing and implementing successful digital engagement strategies and campaigns that drive engagement, impact and awareness.
- Expertise in all major social media platforms and understanding of which platforms work most effectively with which audiences and personas.
- Experience in influencer marketing and developing high-quality social content.
- Strong knowledge and experience with marketing tools, web analytics and traffic optimization including Google Analytics, LinkedIn/Facebook/Instagram/Twitter advertising campaign platforms, Google Ads, LinkedIn Sales Navigator, Google Analytics, Looker Studio, SEO, AEO/GEO, Marketo, Hootsuite and WordPress, Salesforce, with a point of view on what an optimum tech stack looks like for the enterprise and proven ability to translate data and trends into actionable, brand-building improvements.
- Excellent grasp of digital and email marketing best practices, with strong familiarity with key antiâspam and compliance laws as well as website accessibility standards.
- Experience of managing external vendors and agencies.
- Has a proven track record and deep experience of broad thinking and using innovative approaches to achieve influence goals.
- Understands and has strong experience of implementing strategies, processes, and frameworks that leverage the connective and influential power of communications across organizations, systems and networks.
- Experience managing a team of communications professionals.
- Deep interest in WESâ work and understanding of the external landscape.
- Superlative writing and listening skills with the ability to tailor written and verbal communications to a wide range of audiences.
- Has the ability to effectively and appropriately challenge to drive the most effective outcomes.
- Has the ability to be flexible and adaptable, seeking alternative solutions and pathways, understanding when to push and when to give in the best interests of the organization.
- Strong leadership, team and relationship building, influencing and collaboration skills.
- Proven ability to communicate and synthesize complex issues in a concise, clear, and convincing fashion.
- Ability to work both strategically and hands-on to deliver results.
Benefits
- Work-Life Harmony
- Rewards and Recognition
- Professional Growth and Development
- Innovation and Impact
- Community and Connection
