The AD, Digital Engagement will drive digital engagement through strategies, tactics, and tools to support WES' vision, mission, and strategic priorities. You will have deep experience and skills across digital engagement and marketing, including SEO standards and practices, digital tech stacks, and social media strategy.
Requirements
- Bachelor's degree in a relevant field
- 5+ years of experience in progressively senior digital marketing and engagement roles within the US and/or Canada
- Proven ability to become a trusted advisor to business leaders and other influencers at all organizational levels
- Creative, strategic thinker with a passion for WES' work and a passion for digital engagement
- Proven track record of developing and implementing successful digital engagement strategies and campaigns
- Expertise in all major social media platforms and understanding of which platforms work most effectively with which audiences and personas
- Experience in influencer marketing and developing high-quality social content
- Strong knowledge and experience with marketing tools, web analytics, and traffic optimization
- Excellent grasp of digital and email marketing best practices
- Experience of managing external vendors and agencies
- Has a proven track record and deep experience of broad thinking and using innovative approaches to achieve influence goals
- Experience managing a team of communications professionals
- Deep interest in WES' work and understanding of the external landscape
- Superlative writing and listening skills with the ability to tailor written and verbal communications to a wide range of audiences
- Has the ability to effectively and appropriately challenge to drive the most effective outcomes
- Has the ability to be flexible and adaptable, seeking alternative solutions and pathways, understanding when to push and when to give in the best interests of the organization
- Strong leadership, team and relationship building, influencing and collaboration skills
- Proven ability to communicate and synthesize complex issues in a concise, clear, and convincing fashion
Benefits
- Competitive compensation
- Comprehensive benefits
- Generous time-off policies
- Flexible scheduling
- Remote work options
- Comprehensive wellness programs
- Tuition reimbursement opportunities
- Innovation and impact opportunities
