CRM Manager

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally.

Requirements

• Design, and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals.
• Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
• Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
• Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
• Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
• Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.

Benefits

• Competitive salary
• Opportunity to work for a dynamic company
• Diverse and inclusive workplace