Senior User Researcher
WPPLondon, England, United Kingdom • New York, New York, United States • Singapore, Singapore
Posted October 30, 2025
Full Time
About the Company
WPP is a global advertising and marketing services conglomerate known for its creative transformation capabilities. The company specializes in delivering innovative solutions to drive growth and enhance brand experiences across various sectors. With a focus on creativity, technology, and sustainability, WPP aims to build better futures for its employees, the planet, clients, and communities.
Job Description
WPP is seeking a Senior User Researcher to join the Change and Enablement team and drive user-centric product development. This role focuses on understanding user needs through research, translating strategic vision into user-focused solutions, and collaborating with cross-functional teams to optimize the GenAI-powered marketing platform. The ideal candidate will be empathetic, adaptable, and driven to unlock the potential of AI for employees.
Requirements
- 5+ years of experience in user research, design research, or human-centered design.
- Proficient in qualitative and quantitative research methods.
- Experience conducting research in complex, multi-role enterprise environments.
- Strong understanding of behavioural research, digital adoption challenges, and supporting change programs.
- Comfortable with AI-driven tools and emerging technologies like LLMs.
- Skilled in storytelling and translating data into insights.
Benefits
- Passionate, inspired people
- Scale and opportunity
- Challenging and stimulating work
