Wpromote is looking for a sharp Paid Social Manager to manage scalable full-funnel paid social advertising campaigns across a portfolio of clients. This is a hands-on role: build campaign strategy, execute high-quality activations, optimize to business KPIs, and partner with cross-functional counterparts such as Creative leads to test social-first creative as well as Data Science leads to operationalize modern measurement.
Requirements
- Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness).
- Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels.
- Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps.
- Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing.
- Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented.
- Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity.
- Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners.
- Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.
Benefits
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
