Senior Director, Business Marketing

The Sr. Director, Business Marketing is responsible for building and executing Yelp’s Mid-Market, Enterprise, and Agency Partner growth marketing program. This includes hiring, developing, and coaching a high-performing team of marketers capable of working across multiple verticals, audience sizes, and supporting pipeline generation for media and advertising products.

Requirements

• 10+ years of experience in a similar Mid-Market and/or Enterprise Demand Generation or Growth Marketing leadership role;
• Deep expertise in modern Demand Generation tactics and technology including but not limited to signal-based marketing, high-volume automation, and AI workflows.
• Experience hiring and managing great talent across multiple forms of marketing expertise.
• Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
• Experience with experiment design, A/B testing, and rapid test iteration.
• Excellent communicator, verbal and written. Skilled at translating complex analyses into actionable insights for all audiences.
• Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
• Organized thinking and clear leadership principles that help teams build and adapt quickly.

Benefits

• Full medical, vision, and dental
• 15 days PTO
• 12 paid holidays
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan