Zenas is a clinical-stage global biopharmaceutical company committed to becoming a leader in the development and commercialization of transformative therapies for patients with autoimmune diseases. We are seeking a seasoned, dynamic commercial leader with extensive I&I experience and US Market understanding to lead the Brand Marketing strategy and activities.
Requirements
- Lead the development of Obexelimab brand strategies, focusing on product positioning, messaging, and market differentiation.
- Represent US Marketing on the Obexelimab US Brand Team, collaborating on strategies, messaging, and materials to ensure consistency strategic alignment across function.
- Ensure strong collaboration between the US Marketing team and counterparts on cross-functional teams, including Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal and Regulatory and Patient Support Services.
- Utilize market and customer insights to inform key business decisions and refine brand and customer strategies.
- Establish core messaging for a diverse customer base, including HCPs & KOL.
- Lead the creation of HCP marketing assets (disease education and promotional materials), including development, review, approval that aligns with brand positioning, messaging, and regulatory guidelines
- Collaborate closely with Strategic Engagement to collect relevant insights for the Brand Strategy, and build and execute the market development plan (Congress, Ad board, Speaker Bureau...)
- Lead customer segmentation efforts to optimize outreach and engagement across channels and ensure precise targeting.
- Leverage data and analytics to allocate marketing budget effectively across channels and audience segments, ensuring optimal utilization of marketing budgets.
- Prioritize investment opportunities and secure budget approval from senior leadership, advocating for resources to support strategic initiatives.
- Champion cross-functional teamwork and team engagement, fostering a culture of continuous learning, growth, and diversity.
Benefits
- Competitive compensation and benefits package
- Annual performance bonus
- Equity
- Full range of benefits
- Other incentive compensation plans
