Head of Growth / Marketing (m/w/d) mit Perspektive Geschäftsführung
12minutesBerlin, Germany
Posted March 31, 2026
Full Time
About the Company
12minutes is a specialized provider of first-aid training focused on infant and child emergencies. The curriculum, developed by emergency medicine specialists Dr. Annalena Dehé and Dr. Lukas Dehé, equips parents with the practical skills needed to respond confidently in critical situations. By combining medical expertise with a parent-centric approach, 12minutes delivers concise, evidence-based instruction that is both accessible and highly effective. The company's unique blend of clinical knowledge and user-friendly delivery sets it apart as a trusted resource for families seeking reliable child-first-aid education.
Job Description
We are looking for a Head of Growth / Marketing to join our team and help us scale our two brands, 12minutes and ouchie. The ideal candidate will have several years of experience in DTC, E-Commerce, or Growth Marketing and a proven track record of scaling a brand or digital business.
Requirements
- Several years of experience in DTC, E-Commerce, or Growth Marketing
- Proven success in scaling a brand or a digital business
- Strong in strategy and implementation
- Secure in handling KPIs such as CAC, LTV, ROAS, and Conversion
- Entrepreneurial thinking, ownership, and hands-on mentality
- Very good German and good English
Benefits
- Much responsibility from day 1
- Direct collaboration with the founders
- Profitable company instead of burn story
- Two strong brands with large growth potential
- Participation and real executive board perspective
- Remote-first with regular on-site meetings after mutual agreement
