Customer Lifecycle Manager

Role Overview

We're seeking a Customer Lifecycle Manager to design and execute strategic campaigns that drive customer engagement, retention, and expansion throughout the entire customer journey. This role combines lifecycle marketing strategy with deep HubSpot Marketing Hub expertise to create sophisticated, AI-powered customer experiences.

What You Will Do

Design and execute strategic campaigns that drive customer engagement, retention, and expansion throughout the entire customer journey. Map the complete customer journey, from onboarding to advocacy, while maximizing the potential of our HubSpot Marketing Hub Enterprise platform.

Why It Might Be a Fit

This is a strategic role for a data-driven marketer who thrives in designing customer journeys that deliver the right message, to the right customer, at the right time, using cutting-edge marketing technology and AI capabilities.

Requirements

• 3-4 years of customer lifecycle marketing experience, preferably in SaaS or B2B software
• Proven track record of designing and executing successful retention, expansion, and advocacy campaigns
• Deep understanding of customer lifecycle stages, churn prevention strategies, and expansion marketing
• Experience with customer health scoring, predictive analytics, and behavioural segmentation
• Advanced proficiency with HubSpot Marketing Hub Professional or Enterprise (certification required or obtainable)
• Expert-level experience with HubSpot workflows, smart lists, lead scoring, automation tools, and campaign management
• Hands-on experience with HubSpot's AI features, machine learning tools, and predictive analytics capabilities
• Technical knowledge of HubSpot integrations, custom properties, and advanced reporting functionality
• Strong technical skills in marketing automation platforms, workflow design, and campaign orchestration
• Experience with advanced segmentation, progressive profiling, dynamic content, and personalisation at scale
• Knowledge of email deliverability best practices, GDPR compliance, and marketing data management
• Familiarity with APIs, webhooks, and marketing technology integrations
• Strong analytical mindset with experience in campaign performance analysis, conversion optimisation, and ROI measurement
• Proficiency with advanced analytics tools, attribution modelling, and customer behaviour analysis
• Experience with statistical testing, significance analysis, and data-driven decision making
• Ability to translate complex data insights into actionable marketing strategies
• Excellent communication skills with ability to present campaign strategies and results to stakeholders
• Strong project management capabilities with experience managing complex, multi-channel campaigns
• Collaborative approach to working with Customer Success, Product, Sales, and regional marketing teams
• Strategic thinking combined with hands-on execution capabilities

Benefits

• Competitive salary
• 25 days leave a year
• Health contribution
• Range of benefits to suit you
• Three charity days allocated to support a cause that matters to you