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Job description
As Lifecycle Marketing Manager, you will focus on adoption, usage, and retention in addition to online review generation and management. Success in this role requires a strong emphasis on using data-driven insights and marketing automation tools in addition to being able to work with cross-functional teams.
Develop and execute customer marketing programs, optimize customer onboarding communications, analyze customer behavior and product usage data, and work closely with the Customer Success team to identify gaps in product adoption.
We're looking for an innovator's mindset, with a willingness to explore how emerging tools can improve efficiency, insights, and overall customer experience. You'll have the opportunity to work in a collaborative, fully remote environment and thrive in a customer-first mindset.
Company
Corporate Services • Tech, Software & IT Services
Highlight TA provides flexible talent acquisition solutions, ranging from embedded recruitment partners to fully managed Recruitment Process Outsourcing (RPO). They specialize in delivering top-tier talent quickly and efficiently, leveraging a data-driven approach to streamline the hiring process and reduce costs for their clients. Highlight TA serves as an extension of a company’s internal team, offering expertise in full-cycle recruitment, headhunting, and HR consulting. Their adaptable services – including project-based support through 'ProjectTA' – cater to diverse needs, enabling organizations to scale their talent acquisition efforts without the constraints of traditional agency fees or long-term commitments.
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