Head of Lifecycle Marketing

TextNow is seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.

Requirements

• 10-12 years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
• Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
• Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
• Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
• Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
• Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
• Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
• Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
• Builder of high performing, accountable teams with clear standards and operational discipline
• Growth oriented but deeply protective of customer trust, brand equity, and long term value creation

Benefits

• Free phone service
• Strong work life blend
• Flexible work arrangements
• Employee stock options
• Unlimited vacation
• 12 paid holidays per year
• Competitive pay
• Health, dental, and vision benefits
• Short-term & long-term disability
• RRSP matching (Canada) | 401(K) (USA)
• Parental leave for eligible employees
• Learning & Development opportunities
• $750 annual wellness benefit or healthcare spending account