TextNow is seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.
Requirements
- 10-12 years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
- Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
- Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
- Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
- Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
- Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
- Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
- Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
- Builder of high performing, accountable teams with clear standards and operational discipline
- Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
Benefits
- Free phone service
- Strong work life blend
- Flexible work arrangements
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- $750 annual wellness benefit or healthcare spending account