Lifecycle Marketing Manager
Upgrade, Inc.San Francisco, California, United States
Posted March 18, 2026
125000 - 170000 USD
Full Time
About the Company
Upgrade helps customers move in the right direction with affordable and responsible financial products.
Job Description
Upgrade is looking for a Lifecycle Marketing Manager to own and strategically guide lifecycle marketing programs to deliver long-term growth through high impact campaigns and journeys. The role will plan, build, and implement scalable, predictable, and repeatable lifecycle programs that achieve growth targets while improving customer engagement.
Requirements
- 5+ years of experience in Lifecycle Marketing or CRM Operations
- Proven success in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end
- Proficiency with HTML, Liquid, and SQL, as well as knowledge of webhooks, API calls, and data analysis
- Strong technical competence around data, including SQL, scripting, event schemas, and proficiency in managing/scaling messaging/CRM/marketing automation platforms
- Robust analytical skills, with fluency in tools like Excel, Tableau, and Heap
Benefits
- Competitive salary
- 100% paid coverage of medical, dental, and vision insurance
- Unlimited vacation
- Learning stipend for personal growth and development
- Paid parental leave
- Health & wellness initiatives
