38960373080 - Retention Strategist

Join Subtl Beauty, an award-winning beauty company, as a Retention Strategist to help deepen loyalty, drive repeat purchases, and turn one-time shoppers into lifelong brand evangelists.

Requirements

• 2–4 years of experience in retention or lifecycle marketing at a DTC or digital-first brand (CPG/beauty preferred)
• Experience managing or contributing to owned community spaces (Facebook Groups, forums, loyalty clubs, etc.)
• Hands-on experience with Klaviyo or similar ESPs; comfort with building flows, segments, and analyzing performance
• Data-literate with a clear grasp of LTV, churn, repurchase rate, and how to move those metrics
• A deep understanding of customer psychology and how to create emotional resonance through messaging
• Clear and confident communicator with strong copywriting instincts
• Highly organized and proactive—comfortable juggling multiple projects in a fast-paced environment
• A genuine passion for customer experience, beauty culture, and brand storytelling

Benefits

• Flexibility of remote work