Creative Strategist

The Creative Strategist is the intelligence engine behind Formulation Factory’s D2C advertising creative pipeline. This role owns the synthesis of market trends, customer insights, and ad performance data to generate high-impact angles, hooks, and creative briefs that fuel scalable, converting creatives across platforms.

Requirements

• 4–7+ years of experience in D2C advertising strategy
• Proven experience influencing creative pipelines and improving paid media performance
• Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems
• Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis
• Analytical mindset with the ability to translate performance data into clear creative direction
• Experience managing creative workflows using tools such as Notion, Trello, or Asana
• Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership
• High bias for action and comfort operating in fast-paced, iterative environments