Creative Strategist
Activate TalentBrazil
Posted January 22, 2026
Full Time
About the Company
Formulation Factory is a fast-growing D2C supplements company operating in a highly competitive, performance-driven category.
Job Description
Creative Strategist job at Formulation Factory: synthesis of market trends, customer insights, and ad performance data to generate high-impact creative angles and hooks for D2C advertising pipeline. Reports to VP Demand. Requires 4–7+ years of experience in D2C advertising strategy and strong analytical skills.
Requirements
- 4–7+ years of experience in D2C advertising strategy
- Proven experience influencing creative pipelines and improving paid media performance
- Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems
- Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis
- Analytical mindset with the ability to translate performance data into clear creative direction
- Experience managing creative workflows using tools such as Notion, Trello, or Asana
- Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership