Creative Strategist

The Creative Strategist is a strategic operator role that bridges external market signals, internal customer truths, and real-time performance feedback to continuously refine the creative system and directly impact revenue growth. This role owns the synthesis of market trends, customer insights, and ad performance data to generate high-impact angles, hooks, and creative briefs that fuel scalable, converting creatives across platforms.

Requirements

• 4–7+ years of experience in D2C advertising strategy, ideally within supplements, health/wellness, or highly competitive DTC categories.
• Proven experience influencing creative pipelines and improving paid media performance.
• Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems.
• Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis.
• Analytical mindset with the ability to translate performance data into clear creative direction.
• Experience managing creative workflows using tools such as Notion, Trello, or Asana.
• Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership.