The Director of TikTok is a senior, director-level operator role combining creative leadership with performance rigor and direct P&L impact on one of the fastest-moving platforms in digital commerce.
Requirements
- Proven success owning TikTok (organic and paid) for DTC brands ($5M+ ARR preferred), ideally in supplements, health, wellness, or other regulated categories
- Expert-level proficiency in TikTok Ads Manager, Creative Center, Spark Ads, and current algorithm dynamics
- Hands-on experience producing and editing short-form video using CapCut or native tools
- Strong analytics capability, including attribution, cohort analysis, and dashboarding tools (e.g., Triple Whale, Northbeam, TikTok Analytics)
- Experience managing creator networks, affiliate programs, and compliance-driven advertising