As the Director of Digital Marketing, you will own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics. You will build the infrastructure, set the plan, manage the partners and/or execute the campaign, and you own the results.
Requirements
- Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
- Build integrated, channel-ready campaign plans that translate brand moments, LTOs, and promotions into measurable traffic and sales.
- Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
- Manage agency and vendor relationships (where applicable), holding partners accountable to results and maintaining a clear-eyed view of what is and isn't working.
- Build and execute a testing roadmap across creative, audiences, offers, and dayparts — with a clear framework for when to iterate and when to kill.
- Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
- Connect channel-level metrics (CTR, CPM, ROAS, CPC) to business-level outcomes (covers, revenue, guest acquisition, first-party order share) in all reporting.
- Pull, analyze, and interpret data independently; surface the "so what" behind the numbers without relying on agency partners to do the thinking.
- Track and report on performance weekly; build the monthly and quarterly readouts that allow leadership to make confident investment decisions.
- Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
- Build and manage marketing journeys that drive repeat visits, reactivate lapsed guests, and increase lifetime value — grounded in visit behavior, order history, and location data.
- Grow and protect the first-party guest database as a strategic asset; reduce dependency on third-party platforms over time.
- Own the website as a marketing channel: content strategy, copy updates, landing pages, promotional placement, SEO/AEO, and conversion optimization.
- Ensure brand and voice consistency across all digital consumer-facing touchpoints, including the app, online ordering platforms, and digital listings.
- Lead optimization of bartaco.com and ordering platforms to improve usability and first-party order conversion.
- Maintain and optimize digital listings across all 30+ locations.
- Partner with Operations, Culinary, Finance, IT, and Marketing teams to ensure digital initiatives amplify brand moments, LTOs, and restaurant openings.
- Present performance and strategy clearly to executive leadership with the ability to connect marketing activity to P&L outcomes.
- Manage budgets, timelines, and partner performance expectations with rigor and follow-through.
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Generous Parental Leave
