Senior Manager, Lifecycle Marketing - BetterHelp Business

BetterHelp is seeking a Senior Manager, Lifecycle Marketing - BetterHelp Business to own and evolve the end-to-end engagement strategy for employer-sponsored and EAP-covered populations. The ideal candidate will have experience leading full-funnel lifecycle strategy and have deep CRM and lifecycle expertise.

Requirements

• 7+ years of experience in lifecycle marketing
• Experience in B2B2C models
• Proven experience building and optimizing full-funnel lifecycle programs
• Strong expertise in segmentation, journey orchestration, and marketing automation platforms
• Deep analytical mindset

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Performance bonus