Senior Manager, Lifecycle Marketing

Birdy Grey is hiring a Sr. Manager, Lifecycle Marketing to lead lifecycle strategy across the customer journey. This person will own lifecycle strategy and execution across the full journey, from first lead through purchase, party coordination, suits activation, repeat purchase, and reactivation.

Requirements

• 5+ years of experience in Lifecycle Marketing, CRM, retention, or customer journey orchestration
• 3+ years of experience in a DTC ecommerce environment
• Strong experience in long consideration-cycle businesses
• Experience building lifecycle infrastructure and operating models

Benefits

• Competitive Compensation
• Healthcare Benefits
• Retirement Plan
• Generous PTO
• Wellness Program
• Flexibility
• Employee Discount
• Family Benefits