The Director of Retail & Field Marketing is responsible for driving system-wide marketing performance through best-in-class execution of innovation and promotional initiatives, co-op and market-level activation and grand opening programs across a franchise system.
Requirements
- Bachelor’s degree in business, communications, marketing, or related field required
- Minimum of 8 years of professional marketing experience, with demonstrated competence in digital marketing, social media marketing, and content marketing.
- Experience working in or with a franchise system highly preferred
- Experience working in or with a QSR highly preferred
- Experience managing remote teams preferred
- Proven experience leading multi-unit or franchise marketing strategies
- Experience managing co-op advertising funds and working with franchisee groups
- Experience leading integrated marketing campaigns across digital, in-store, and local channels
- Experience managing agency partners and cross-functional initiatives
- Experience leading and developing marketing teams
- Franchisee or franchisor experience preferred
- Strong copywriting skills
- High competence in digital marketing, social media marketing, and content marketing
- Hands-on experience with CRM software and project management software
- Proficient in MS Office Suite
- Deep understanding of franchise marketing models, including co-op structures and governance
- Strong knowledge of QSR or retail marketing, including traffic-driving tactics and promotional calendars
- Understanding of media planning, budgeting, and ROI measurement
- Knowledge of local store marketing (LSM) strategies and franchisee engagement
- Familiarity with digital marketing channels (paid media, CRM, social, web) and how they drive in-store traffic
- Understanding of brand management and consistency across a distributed system
- Ability to manage and administer 3rd party vendors or agencies, if applicable
- Ability to organize, interpret and explain customer data
- Ability to maintain discretion with confidential information
- Proven ability to work within budgetary guidelines
- Strong communication skills and comfortable with public speaking
- Ability to analyze data and prepare meaningful reports
- Excellent interpersonal, written, and oral communication skills including public speaking ability
- Ability to excel in a remote work environment, both independently and as a member of a team
- Ability to manage stress and conflicts in a work setting
- Ability to drive a collaborative and inclusive culture
- Ability to develop and execute system-wide marketing strategy aligned to business growth goals
- Ability to lead and influence franchisees and co-op groups without direct authority
- Strong financial and analytical skills, including managing budgets and evaluating marketing ROI
- Ability to balance brand integrity with local market flexibility
- Strong leadership and team development capabilities
- Ability to operate at both strategic and tactical levels
- Strong communication and presentation skills, particularly with franchisees and leadership
- Ability to manage complexity across multiple markets, stakeholders, and priorities
- Physical ability to lift up to 20 lbs occasionally and/or up to 10 lbs frequently
- Prolonged periods of seated work
Benefits
- 10 days of vacation days as a new hire
- 9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year
- 13 Company-Paid holidays per year
- A paid sabbatical after every 5 years of employment
- Family Care Plan (maternity/paternity)
- Bereavement days
- ST/LT disability
- 401K w/ employer match (up to 4%)
- Tuition Reimbursement
- $100,000 company-paid life insurance
- Medical, dental, & vision insurance
